Saturday, 30 March 2019

Lyft's public market debut will put its kinder, gentler image under a microscope

Lyft has worked hard to build a kinder, gentler image since its founding in 2012, when it was just a small group of drivers in San Francisco with fluffy pink mustaches adorning the grills of their cars.

It has offered its contractor workforce free bank accounts, discounted repair services and near-immediate...

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